Amazon is the largest retailer in the world with over 100 million products and sales of around $136 billion. And, as a result, it has been one of the most significant and influential brands in the history.
In order to thrive and remain competitive in this market, Amazon should constantly be looking for innovative ways to improve their online shopping experience. One idea they tried was creating packaging that is more attractive to consumers.
Amazon has created its own design studio, AWS Lab Design which functions as a design agency that designs packaging for Amazon products
This case study talks about the design of packaging for Amazon. It covers the different concepts, pros and cons of these design alternatives for Amazon packaging, and how one product ended up with more than 1000 designs.
Amazon has been experimenting with ways to package its products since 2014 when it introduced Prime Pantry in select U.S cities. In 2017, it introduced a new program called Prime Design that allows designers to submit their design ideas for products like shampoo bottles and board games.
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Amazon’s packaging design section is a marketplace of ideas where creative minds and companies can showcase their creations. However, to get noticed by the right audiences, these ideas need to be executed in the best way possible.
Designing Packaging for Amazon is an idea that started on Kickstarter. It was to help designers create packaging for Amazon products like books and music. The campaigner set a goal of $10,000 and they reached it in a few days.
The rise of digital commerce is fuelled by the growth of e-commerce giants like Amazon. This has led to a huge increase in the number of goods that are being sold on Amazon, making it more and more difficult for small businesses to stand out from the competition.
Designing Packaging for Amazon presents how two entrepreneurs decided on their next steps when faced with this challenge. They started taking a closer look at their competitors, identifying what made them successful and used this knowledge to design a custom packaging solution that would give their product an edge over others on the market.
With the growing e-commerce market, Amazon has emerged as a platform for brands to enter the market with ease. It also provides retailers with an opportunity to sell their products at large scale.
Amazon has become a symbol of all things online shopping. It is now even accessible in places like airports and convenience stores. With the rise of such popularity, Amazon’s packaging is also becoming an aesthetic goal for brands.
These days, it is easy to see how Amazon packaging can be designed to influence consumer behavior and brand performance. This includes things like product placement, asymmetry and branding elements like logos or slogan placement that are visible on the exterior of the package design. These are just some examples of what goes into making an Amazon packaging strategy.
Amazon is known for its innovative packaging ideas. One of the best examples is its Fire Phone box.
The Amazon packaging design services are provided by a team, and they offer retail packaging services for all types of products including food, electronics, and more. They also provide custom design services and create packaging designs for other companies with different needs.